![]() ![]() ![]() You may not realise it, but it does.īeing inconsistent with your typography also reduces the marketing potential for your business. It subconsciously raises questions with consumers as to whether they should actually invest in your brand, product or service because bad typography creates doubts. If used by a business then it suggests that the business itself may not be that successful, or not as successful as another and immediately positions your business in a different class. The result of bad business typographyīad typography immediately indicates that something was cheaply made or is cheaper. Not choosing a great combination of fonts for your branding might not sound like the end of the world but a bad use of fonts does have a negative impact on your design communication because bad typography speaks volumes. ![]() When engaging in a design project I find that most clients have an idea about what type of business image they want to portray or how they want their logo design to look but they have no idea about what type of fonts they should be using for their brand identity. You might appreciate pretty handwriting and you might choose Calibri over Arial in MS Word but that’s as far as most peoples interest and appreciation in fonts and typography will go, and it’s the same when it comes to business branding. Most people don’t really care about typography. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |